You are a small business owner and as an owner you’re constantly thinking of new ways to promote your business. Years ago, the advertising options were limited. Owners paid for an ad on the radio, TV or in print. Now, there’s a whole host of digital marketing options that are available, including video marketing.
By 2017, it’s estimated that 69% of consumer Internet traffic will be consumed by video. It’s an impressive statistic, but many owners assume the cost and time commitment to create and share videos isn’t within their reach.
What if you could make videos that market your business with your smart phone, or simple tools? Don’t think it’s possible? – this and so much more is possible!
To inspire you to create promotional videos on your own, here are three videos that you can make. We’ve even included a list of possible tools or apps you can use to make the video in a snap.
1. How-to videos
One of the best ways to use video is to show customers how to do something that pertains to your business. For instance, a restaurant could show customers how to set the perfect holiday table, or a cleaning company can show business executives how to keep their desks organized.
Whatever your product or service, brainstorm a list of topics that you can show customers how to do.
2. Show off a product
Looking to show off a new product or showcase a service that your business offers but few know about? Why not create a video?
3. Explainer video
How can you explain what your company does to an audience? One of the best ways to explain your product or service is to shoot what’s called an explainer video.
With a little time and creativity, you can create a video that promotes your product or service. Of course, there’s going to be a learning curve involved, but once you get the hang of shooting and editing video, you’ll be able to apply this marketing skill to a whole host of areas.